About this unit

This unit is about producing interpretive media such as printed material (e.g. leaflets, posters), displays, signs, trails and audio/ audio visual interpretations. You must be able to prepare briefs, for the internal and external production of interpretive media, monitoring the production and siting/distribution of the completed items, and evaluating the effectiveness of different kinds of interpretive media.

This unit is for environmental conservation workers who have responsibility for producing, or overseeing the production of, interpretive media.

» Element EC27.1 Prepare briefs for producing interpretive media
» Element EC27.2 Produce and monitor the use of interpretive media
» Element EC27.3 Evaluate the effectiveness of interpretive media

Element EC27.1 Prepare briefs for producing interpretive media

What you must be able to do:

1. prepare briefs for interpretive media which meet organisational, legal and site requirements
2. identify interpretive media that are appropriate for the intended audience and the interpretation objectives
3. accurately identify resource requirements for realising the briefs
4. prepare briefs that can be realised within allocated budget and resources
5. propose suitable alternatives where appropriate
6. seek any necessary information and advice from appropriate sources
7. present briefs in a form and level of detail suitable for further specialist design work to be carried out if required
8. present briefs within agreed timescales

This standard covers:

A. interpretive media:

1. leaflets
2. signs
3. displays
4. trails
5. audio/audio visual
6. events

B. resources:

1. time
2. money
3. people
4. skills

What you must know and understand:

1. types of interpretive media and how appropriate each is to particular circumstances
2. how to identify the resources that can be made available
3. sources of relevant information and how reliable these are
4. how to establish the purpose of the brief, the format and level of detail required in the brief, and timescales for submitting the brief
5. how to establish who the intended audience are and the learning objectives required
6. the consequences of failing to establish the relevant background before beginning to prepare the brief

Element EC27.2 Produce and monitor the use of interpretive media

What you must be able to do:

1. produce interpretive media to meet any agreed timescales and delivery dates
2. agree any proposed changes to the production plan with the appropriate people
3. monitor production progress regularly against agreed resource allocations and timescales
4. ensure the interpretive media are produced within planned budget and timescales
5. ensure the interpretive media produced match the design brief
6. ensure that site-based interpretive media are located in accordance with the original brief
7. ensure that printed materials are distributed in accordance with the original brief
8. promptly refer any problems with the production and use of interpretive media to the appropriate people

This standard covers:

A. interpretive media:

1. leaflets
2. signs
3. displays
4. trails
5. audio/audio visual
6. events

B. changes:

1. schedule
2. methods
3. suppliers
4. siting

What you must know and understand:

1. how to establish the details of the production
2. how to monitor progress
3. how to measure suitability of product against design brief
4. factors that could affect production/location and how these should be handled
5. limits of your own authority and from where to seek confirmation of changes
6. sources of assistance
7. how to deal with suppliers
8. what other individuals/organisations are involved and the nature of their involvement and responsibilities
9. reporting procedures
10. why it is important to regularly monitor production/siting/distribution

Element EC27.3 Evaluate the effectiveness of interpretive media

What you must be able to do:

1. ensure that all evaluation criteria are clearly established and agreed with the appropriate people
2. use evaluation methods that are appropriate to the situation and the customers
3. carry out the evaluation in a manner which yields accurate and impartial data
4. accurately record evaluation data
5. ensure that evaluation results are related to the evaluation criteria and based on accurate analysis of the available data
6. draw conclusions on the effectiveness of interpretive media based on evaluation criteria and supported by the results of the evaluation
7. present results and conclusions to the appropriate people in an agreed format and within agreed timescales

This standard covers:

A. evaluation methods:

1. response to questionnaires
2. observation
3. customer feedback
4. feedback from colleagues
5. feedback from employer

B. interpretive media:

1. leaflets
2. signs
3. displays
4. trails
5. audio/audio visual
6. events

What you must know and understand:

1. how and with whom to establish valid evaluation criteria
2. different methods of evaluation and the costs and suitability of each for particular situations
3. how to carry out evaluations to produce as accurate and impartial data as possible
4. factors which can cause data to be skewed
5. methods of recording data and the suitability of each
6. how to analyse data and draw conclusions related to the evaluation criteria that are supported by the results of the analysis
7. why it is important to use methods which are likely to produce accurate and impartial data

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